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CLIENT
CHALLENGE:
When Ciba Geigy Pharmaceuticals wanted
to commemorate the kick-off of Voltaren, the most successful
new product launch in the history of the pharmaceutical industry,
they had a lot of people to thank. Management came to Recognition
Concepts to encapsulate the complete Voltaren story into one
special memento. One that captured the true experience of the
years of dedicated work involved. A gift that includes the hand-painted
portrait of each participant making them a lasting element in
a history-making story of corporate success.
RECOGNITION
CONCEPTS SOLUTION:
This one-of-a-kind creation features the many aspects surrounding
the introduction of a new medication. Research, training,
marketing, endorsement, sales and the quality name behind the
project. Spokesman Mickey Mantle is shown with golf club,
enjoying his new found freedom from arthritis pain that Voltaren
provides. The image of the power-hitter from the past is warmly
portrayed behind. "The Mick" was even kind enough
to personally sign each numbered lithograph prior to portrait
personalization, making each an even more prized possession.
The
unmatched ability of personalized multi-image artwork to tell
the whole story, capture all of the emotion, present each recipient
as an integral part of the team, and last for years to come; this
is what we specialize in at Recognition Concepts, Inc.
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